– This year, Andalusia and Extremadura have joined Aragon, Catalonia, the Community of Valencia and the Region of Murcia in this initiative.
– Last year’s edition obtained a total of seven and a half million video views, reaching more than nine million accounts.
04/15/24 – The ‘Good to the Bone’ family is back. A campaign that this year 2024 adds new members, with two main protagonists: the flavor and healthy character of its peaches, nectarines, apricots, plums and cherries.
This initiative, which was launched last year by Cooperativas Agro-Alimentarias de España and the regional federations of Aragón, Cataluña, Comunidad Valenciana and Región de Murcia, has been joined this year by those of Andalucía and Extremadura.
The main objective of this strategy, whose action environment is social networks, is to promote stone fruit consumption among the population of all ages. To this end, through its Instagram, Facebook, X, Tik Tok and YouTube accounts, it launches audiovisual and graphic messages to gain the attention of the general public.
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Last year’s data, which was the first year of this proposal, was very outstanding. The campaign achieved a total of seven and a half million video views, reaching more than nine million accounts.
“Our goal is to establish a balance between information and entertainment, where our mascots are the fun part of a message that highlights the positive characteristics of our stone fruits: their beneficial contributions to our palate and our health,” they say from ‘Buenas Hasta el Hueso’.
In addition, the campaign – which is in full swing from the end of April to mid-September – has its own website(www.buenashastaelhueso.es). Consumers can find detailed information on each of the fruits, as well as contents on health, news, recipes, information on agricultural cooperatives…
More sweepstakes and videos
After the success of the previous edition, this one is full of novelties and goes a step further: new audiovisual and graphic content, and more sweepstakes, highlighting not only the benefits of fruit consumption, but also the role of farmers and cooperatives. ” We offer a product of proximity, healthy, delicious and safe, produced in a sustainable way, and that supports the economy of the rural world”, emphasize those responsible.
This 2024 campaign was presented last February at Fruit Logistica, the leading global fruit and vegetable trade fair held in Berlin. The opening ceremony on German soil was attended by representatives of the various participating agri-food federations.
