This campaign has launched on its social networks a fun song with reggaeton and trap rhythms.
The regional agri-food federations of Aragon, Andalusia, Catalonia, the Community of Valencia, Extremadura and the Region of Murcia are participating in this initiative.
12/06/24 – Peach Flow. That is the title of the song that, to the rhythm of reggaeton and trap, has launched the ‘Buenas Hasta el Hueso’ campaign on its social networks and that aspires to everything. “It’s our song of the summer. It’s short, adapted to the current online consumption, but you can’t get it out of your head, like our stone fruit”, say those responsible for the campaign with amusement.
With a video as eye-catching as it is fun, starring a peach wearing a cap and sunglasses, the catchy song rhymes with the virtues of this fruit and the important role of agri-food cooperatives in its production. In addition, also remember that this fruit is for everyone and that it has a place in the preparation of many dishes.
“We want to reach the general public with a mix of information and entertainment, focusing our message on two main aspects, the flavor and the healthy character of our stone fruits,” they explain in ‘Buenas Hasta el Hueso’, a campaign where the protagonists are peaches as well as nectarines, apricots, plums and cherries.
In social networks
The main objective of this strategy, whose action environment is the social networks, is to promote the consumption of stone fruit among the population of all ages. To this end, through its Instagram, Facebook, X, Tik Tok and YouTube accounts, it launches audiovisual and graphic messages to gain the attention of the general public.
The ‘Good to the Bone’ campaign was launched last year with great results: a total of seven and a half million video views, reaching more than nine million accounts. The regional federations of Aragón, Cataluña, Comunidad Valenciana and Región de Murcia, which this year have been joined by those of Andalucía and Extremadura, began under the auspices of Cooperativas Agro-Alimentarias de España.
In addition, the campaign – which is in full swing from the end of April to mid-September – has its own website(www.buenashastaelhueso.es). Consumers can find detailed information on each of the fruits, as well as contents on health, news, recipes, information on agricultural cooperatives…
