Manuel Ruiz, president of the Protected Geographical Indication PGI Cieza Peach, has presented the new production campaign 2023, marketing and promotion of this peach . The presentation ceremony, which took place in the Plaza del Cardenal Belluga in Murcia, was attended by Mr. Antonio Luengo, Regional Minister of Agriculture of the Region of Murcia, and Mr. Tomás Rubio, Mayor of Cieza, among other government and institutional representatives.
The president of the PGI has affirmed that it is a great pride to be able to present this new campaign with the definitive approval of the PGI at an international level. That is why this year they have developed a special promotional and marketing campaign for this product. The producers have launched a new website igpmelocotondecieza.org and the new advertising campaign “Tierra, Tradición y Sabor” has already started on the PGI’s official social networks.
Manuel stated that “this quality seal, which allows us to value the prestige of our peaches, is both a guarantee of quality for the consumer and a great recognition for all producers”. Last week the peach harvest started and Romea was the first variety to be ready. This will differ by about twenty days from the Baby Gold 6 harvest.
