Cooperativas Agro-alimentarias de España and the regional federations of Murcia, Aragón, Comunidad Valenciana and Cataluña launch a campaign to promote the consumption of stone fruit among consumers and disseminate its benefits as a source of vitamins and health.
Cooperatives producing stone fruit, mainly peaches, nectarines, apricots, plums, plums, flat peaches and cherries, will launch from May 5 the campaign‘Good to the Stone‘, with the aim of promoting their consumption and disseminating their benefits as a source of vitamins and health.
Seasonal stone fruit
Thus, seasonal fruits are the protagonists of this initiative,“where they are presented as the freshest and juiciest option to face the summer,” they say from Agri-food Cooperatives of Spain and the regional federations of Murcia , Aragón , Valencian Community y Catalonia . As they point out,“their high vitamin and mineral content and their health benefits make stone fruits the best allies for a healthy diet“.
The‘Buenas Hasta el Hueso‘ campaign will run mainly on social networks, from May until the end of September, and will spread the benefits of fruit consumption and the role of farmers and their cooperatives in offering consumers healthy and safe food, nearby, and produced in a sustainable way, supporting the rural economy and the future of the thousands of family farms that live in our villages.
Discover the profiles in social networks
It has a website, www.buenashastaelhueso.es where consumers can find detailed information on the characteristics of each of these fruits, as well as healthy recipes and information on the producing cooperatives and their farmers.
In addition, it is planned that all the audiovisual material of the campaign will be disseminated through the main platforms and social networks, such as Instagram , Facebook , Twitter o YouTube .
From the Agro-food Cooperatives encourage all consumers to“discover and join this campaign, so that stone fruits occupy the place they deserve in Spanish homes“, in addition to“live a summer full of health and wellness, enjoying eating in a totally healthy and natural way” with the consumption of stone fruits in season.
