{"id":2072,"date":"2024-06-20T15:47:29","date_gmt":"2024-06-20T15:47:29","guid":{"rendered":"https:\/\/buenashastaelhueso.es\/la-campanya-bones-fins-a-los-es-presenta-a-fruit-logistica-i-creix-per-al-2024"},"modified":"2024-06-20T15:47:29","modified_gmt":"2024-06-20T15:47:29","slug":"la-campanya-bones-fins-a-los-es-presenta-a-fruit-logistica-i-creix-per-al-2024","status":"publish","type":"post","link":"https:\/\/buenashastaelhueso.es\/ca\/la-campanya-bones-fins-a-los-es-presenta-a-fruit-logistica-i-creix-per-al-2024","title":{"rendered":"La campanya ‘Bones Fins a l’Os’ \u200b\u200bes presenta a Fruit Logistica i creix per al 2024"},"content":{"rendered":"\n

Aquest any Andalusia i Extremadura s’uneixen a aquesta iniciativa que van comen\u00e7ar l’any passat Arag\u00f3, Catalunya, la Comunitat Valenciana i la Regi\u00f3 de M\u00farcia<\/em><\/p>\n\n\n\n

07\/02\/24 \u2013 La campanya ‘Bones Fins a l’Os’, que fomenta el consum de fruita de pinyol, creix per al 2024. Aquesta iniciativa, que l’any passat van comen\u00e7ar de la m\u00e0 Cooperatives Agro-Aliment\u00e0ries d’Espanya i les federacions regionals d’Arag\u00f3, Catalunya, el Pa\u00eds Valenci\u00e0 i la Regi\u00f3 de M\u00farcia, aquesta edici\u00f3 suma a Andalusia i Extremadura.<\/p>\n\n\n\n

Una campanya que s’ha presentat avui 7 de febrer a Fruit Logistica 2024, fira l\u00edder del comer\u00e7 hortofruct\u00edcola global que se celebra aquesta setmana a Berl\u00edn, amb l’assist\u00e8ncia dels representants de les diferents federacions agroaliment\u00e0ries. Un espai molt adequat ja que de les prop de 1.700.000 tones de fruita de pinyol que es produeixen a l’any a Espanya, gaireb\u00e9 la meitat es destinen a exportaci\u00f3.<\/p>\n\n\n\n

“Ha estat una gran oportunitat traslladar aquesta acci\u00f3 m\u00e9s enll\u00e0 de les nostres fronteres, i en una fira tan important com aquesta, donant m\u00e9s visibilitat a una campanya de la qual ens sentim molt orgullosos, i m\u00e9s despr\u00e9s de l’\u00e8xit de la seva primera edici\u00f3”<\/em> , assenyalen els seus responsables.<\/p>\n\n\n\n

D’abril a setembre<\/strong><\/p>\n\n\n\n

La campanya comen\u00e7ar\u00e0 a l’abril i durar\u00e0 fins al setembre, on un any m\u00e9s les fruites de temporada (pr\u00e9ssec, nectarina, albercoc, pruna i cirera) seran les protagonistes. Aquesta proposta, aquesta proposta, que uneix sabor, salut i entreteniment, t\u00e9 com a principal objectiu fomentar-ne el consum i difondre’n els beneficis com a font de vitamines i de salut.<\/p>\n\n\n\n

Tornaran a trav\u00e9s de les seves diferents xarxes socials amb m\u00e9s continguts audiovisuals i gr\u00e0fics a, Instagram, Facebook, X, Tik Tok i YouTube. A m\u00e9s, compta amb la seva pr\u00f2pia p\u00e0gina web (www.buenashastaelhueso.es), on tots els consumidors podran trobar informaci\u00f3 m\u00e9s detallada de cadascuna de les fruites, caracter\u00edstiques, continguts sobre salut, receptes i cooperativisme.<\/p>\n\n\n\n

L’edici\u00f3 inicial -desenvolupada durant la campanya de producci\u00f3 de 2023- va obtenir en total set milions i mig de reproduccions de v\u00eddeos, arribant a m\u00e9s de nou milions de comptes. Aquest any la campanya ve carregada de novetats i va un pas m\u00e9s enll\u00e0: nous continguts i m\u00e9s sorteigs, posant en valor no nom\u00e9s els beneficis del consum de fruita, sin\u00f3 tamb\u00e9 el paper que exerceixen els agricultors i cooperatives. “Oferim un producte de proximitat, sa i segur, produ\u00eft de manera sostenible, i que recolza l\u02bbeconomia del m\u00f3n rural”<\/em> , destaquen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aquest any Andalusia i Extremadura s’uneixen a aquesta iniciativa que van comen\u00e7ar l’any passat Arag\u00f3, Catalunya, la Comunitat Valenciana i la Regi\u00f3 de M\u00farcia 07\/02\/24 \u2013 La campanya ‘Bones Fins a l’Os’, que fomenta el consum de fruita de pinyol, creix per al 2024. Aquesta iniciativa, que l’any passat van comen\u00e7ar de la m\u00e0 Cooperatives […]<\/p>\n","protected":false},"author":1,"featured_media":1930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"yoast_head":"\nLa campanya 'Bones Fins a l'Os' \u200b\u200bes presenta a Fruit Logistica i creix per al 2024 - Buenas hasta el hueso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buenashastaelhueso.es\/la-campanya-bones-fins-a-los-es-presenta-a-fruit-logistica-i-creix-per-al-2024\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La campanya 'Bones Fins a l'Os' \u200b\u200bes presenta a Fruit Logistica i creix per al 2024 - Buenas hasta el hueso\" \/>\n<meta property=\"og:description\" content=\"Aquest any Andalusia i Extremadura s’uneixen a aquesta iniciativa que van comen\u00e7ar l’any passat Arag\u00f3, Catalunya, la Comunitat Valenciana i la Regi\u00f3 de M\u00farcia 07\/02\/24 \u2013 La campanya ‘Bones Fins a l’Os’, que fomenta el consum de fruita de pinyol, creix per al 2024. 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